A sanctuary in the middle of an urban jungle

My two cents on Ian Schrager’s outlook on luxury in the 21st century and his biggest project to date: The Edition Times Square.

As we move into a new era of experiences; travel and retail industries have had to go back to the drawing board and refresh their once sought-after ideas. What worked back then will certainly not work now. Change is inevitable and necessary.

When it comes to being on the pulse of modern-day luxury, Ian Schrager, the revered hotelier, is the man to look too — honing the reputable Editions, Public and Studio 54. Schrager acknowledges that luxury as we know it today, is a whole different ball game. We’re definitely batting in the majors here. Scrap the overpriced off white trend and immerse yourself into a unique experience that elevates all of your senses.

This can be seen in Schrager’s latest concept, The New York EDITION Times Square. An urban hotel with minimalist decor and functional design. The entire experience: Your interactions with hotel staff, the atmosphere and the lighting sets the mood for your stay. The goal is to have you leave with a warm sense of home that makes The EDITION easy to come back to… its a personalized guest experience.

That, my friends, is the new definition of luxury.

“The fact that it looks good makes a good hotel great, but it doesn’t make a great hotel,”

As many successful hoteliers know, It all comes down to service.


Design headed by Yabu Pushelberg

Isometrix Lighting design

Madison Cox landscaping

PBDW Architects 

Leave a Reply

Your email address will not be published. Required fields are marked *